Whether you love or hate social media or choose to not participate altogether, there’s no question it has a profound influence on younger generations. It’s a part of life for Gen Z and doesn’t just affect their buying habits and pop culture tastes. It’s also where they often turn for career advice.
In October 2023, ResumeBuilder.com surveyed 1,000 full-time workers aged 21 to 40 regarding how TikTok has influenced their career decisions. The numbers speak for themselves. No surprise here: Gen Zers are more likely to make decisions based on TikTok creators. The survey revealed about 41% of those who use TikTok have made career decisions based on information they’ve seen on the app. At least 88% of people who took TikTok advice said it had a positive impact on their lives, 10% said it was neutral and just 2% said those decisions worked out negatively.
Last month, we looked at several TikTok employment trends that gained popularity last year, including “Quiet Quitting”, “Lazy Girl Jobs” and “Bare Minimum Mondays”. All three involved Gen Z’s quest for work/life balance, setting boundaries and sticking to their job description. Here are two other big employment trends that organizations should be aware of as they look to attract and retain the next generation of workers:
- “Managing Up”: This is by no means a new concept, but it took TikTok by storm last year. The hashtag #managingup currently has 5.5 million views and career advisors on the platform are promoting it as a key to making your job suit your needs. “Managing up” is understanding your manager’s working style and adjusting your own approach to make both your day-to-day jobs easier. Essentially, it’s about creating, maintaining and improving a working relationship with your boss.
- “Boreout”: What do you do when you realize your dream job isn’t all it’s cracked up to be? For Gen Z, it’s airing your frustrations on platforms like TikTok. The hashtag #boredatwork had about 470 million views as Gen Zers shared the mundane and repetitive aspects of their job. This disenchantment is often called “boreout” and can be equally as harmful as burnout. Lack of stimulation in a role can lead to negative feelings about an organization and higher rates of turnover.
Keeping up with social media employment trends can seem like an impossible task, particularly when they seem to change by the day. But when it comes to what Gen Z is looking for in the workplace, the message is pretty clear: work/life balance is key, meaningful work is important and flexible schedules are in demand. How can your organization attract and retain Gen Z workers? It’s one of the top questions Leah M Joppy and Associates receives from clients.
While LMJA realizes the federal sector has little flexibility in hiring practices, we have been very successful with helping our federal customers make minor tweaks in the interview process that can increase the chances of selecting a successful candidate that will stay around awhile! We’re ready to improve your 2024 recruitment strategies with tactics that will help you understand this younger generation and what they really want in the workplace.
Want to learn more? Call us at 301-670-0051 or email us at email@example.com.