“She’s quiet quitting and rage applying to lazy-girl jobs.” That sentence may cause many of us to scratch our heads in bewilderment, but to Gen Z workers, it makes perfect sense. And with workplace hashtags like these going viral among Gen Z on TikTok, it makes managers wonder if it’s even possible to make younger workers happy.
So, who exactly is Gen Z? Often defined as people born between 1997-2012, they are more diverse, tolerant, educated and socially conscious than past generations, yet they also report higher levels of stress and mental illness. They’re also one of the largest generations, making up one-fourth of the U.S. population. In fact, they’re about to surpass millennials as the most populous generation on earth and have the potential to transform not just the job recruitment process, but also the industries they’re entering.
The big question is: What is Gen Z looking for in the workplace? Forget the massage chairs and ping pong tables. Gen Z is more focused on meaningful work with an emphasis on work/life balance. Our previous article about workplace TikTok trends is proof of that. Here’s a look at 5 of the top things younger job seekers are looking for at work:
- A competitive salary, but meaningful work is key: With rent, groceries and other essentials at all-time highs, Gen Z places a premium on a good salary. However, while salary is the most important factor in deciding on a job, Gen Z values salary less than every other generation. If given the choice of accepting a better-paying, but boring job versus work that was more interesting but didn’t pay as well, Gen Z was fairly evenly split over the choice.
- A strong benefits package: Along with salary, this is another key to keeping Gen Z employees satisfied at work. Health insurance should be just the start – you should also offer employee retirement plans, commuter benefits, and more. Throw in some free meals or snacks in the workplace and you’re really going to get their attention!
- Reasonable working hours: Gen Z is less willing than millennials to sacrifice work/life balance. Frequently asking this group to work more than their usual hours can be a real motivation killer and lead to workplace burnout. You don’t want a group of “quiet quitters” on your team.
- No micromanagement and toxic work environments: A study by Glassdoor showed Gen Z isn’t too enthusiastic about upper management. That means if you micromanage these workers, you’re likely to chase them out the door. They’re also very conscious of toxic work environments (ie- employees who are too afraid to ask questions, dismissive managers, etc.)
- A flexible work schedule: Even if you can’t keep your team remote all the time, it’s important to give Gen Z the option. For example, you could implement a policy that allows employees to work from home any time they don’t have in-person meetings. That flexibility can go a long way to keep them engaged at work.
Understanding the needs and wants of Gen Z can seem like a big learning curve. However, ignoring their workplace preferences can really put your organization at a disadvantage. As we pointed out, they’re poised to become a large block of the workforce in the coming years. Leah M Joppy and Associates is ready to help you hone your Gen Z recruitment strategy and will look at your current workplace environment, culture and more to make suggestions as to how you can attract younger team members. Call us at 301-670-0051 or email us at email@example.com to learn more.