Gen Z can seem like a mystery to many of us, whether you have one at home, you’re trying to hire a recent college graduate to work for your organization or you have a few on your team. Their attitude towards a traditional 9-5 schedule, desire for flexibility in order to create work/life balance and general frustration with “hustle culture” has made them question workplace norms. In most cases, they are not interested in continuing down the same path as older generations. And Gen Z is not afraid to voice their feelings and shake up the professional world – particularly on TikTok.
There’s no doubt Gen Z has seen their fair share of upheaval in the workplace. They’ve witnessed or been a part of the rise in remote work during the pandemic and the increasing abandonment of it throughout the last several months, as well as waves of layoffs as the economy slowed. They’re asking tough questions, like “does life have to be like this?” and they’re concerned about how to prioritize their health and wellness in a system they feel is unsympathetic to work/life balance.
If you’re interested in gaining some insight into the way Gen Z views today’s workplace, look no farther than TikTok. Here’s a look at a few of the top TikTok work trends that went viral over the last year:
- Quiet Quitting: Essentially this is “phoning it in”. Quiet quitting is characterized by employees putting in the bare minimum effort to keep their jobs, but not devoting any extra time or energy to their roles. Popularized on TikTok in 2022, quiet quitting refers to employees doing their jobs, but not “going the extra mile” or doing anything that falls outside of their job descriptions.
- Lazy Girl Jobs: This viral trend racked up millions of views after 26-year-old TikToker Gabrielle Judge shared it with her followers in May. Judge defines a “lazy girl job” as a flexible, remote position that’s non-technical, high-paying and doesn’t require extreme effort or difficult performance goals. She used examples of job titles like “customer success manager” and “marketing associate” that fit the “lazy” job category.
- Bare Minimum Mondays: “Bare Minimum Mondays” are another example of Gen Zers placing a priority on their health and wellbeing instead of the notion of being an “ideal employee”. Digital content creator and startup founder Marisa Jo Mayes went viral on TikTok when she shared her version of Bare Minimum Monday, essentially doing as little work as possible that day to minimize stress.
Whether you’re sympathetic to the views of Gen Z or feel these beliefs are self-entitled and out of touch, they still need to be considered in order to hire and retain a younger generation of workers. In fact, it’s one of the top challenges Leah M Joppy and Associates hears about from clients. How do we attract younger workers? And how do we keep them after they’ve started in a new position? We’ll examine what Gen Z is looking for in the workplace in our next article, but the first step towards recruitment and retention is learning and understanding more about this rapidly growing pool of workers. That’s where we can help by taking a look at your current hiring strategies and how to best tailor them to appeal to the younger generation of employees.
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